Every day eighty years worth of video content is published to YouTube, meaning you could spend your entire lifetime watching the videos uploaded today. Insane, right?
Gone are the days when you needed expensive equipment, extensive training and a production team behind you to create content. Anyone with a mobile device and internet connection has the ability to tell the stories they want to tell, and the ability to make a living from those stories.
Beyonce said girls run the world, and while that remains true - content runs the online world, making it digital gold. (Sorry bitcoin) It’s become easier than ever to create video content and build engaged communities around the things that you are passionate about.
Unfortunately the video creator’s livelihood currently lies in the hands of a few big players who have ever-changing algorithms and weighted metrics. Wouldn’t it be nice if we could reinvent the digital media business model?
Creators are not the only ones impacted by the way digital media is published and reported on. The brands that creators and influencers work with have no way of evaluating the true reach of a piece of content, or an individual for that matter. Making the analysis of what content performs well and reaches the audience very difficult.
Here’s an example - I used to work for a large media organization, as an entertainment reporter. I had done a one minute video on Twitter’s reaction to Kim Kardashian’s Paper magazine cover. By the end of the day that video probably saw around 2000 views on YouTube. The next day my phone was blowing up. I had several notifications on Facebook, which was weird because my mom is the only person who engages with me on Facebook, and had been tagged in content on several other platforms. I thought to myself, finally - this is the day that the world finds out about something stupid I’ve done in my past.
To my delight (and surprise), the video I was tagged in was a video that actor Russell Brand had created as part of his online series, The Trews. Brand’s video was also about Kim Kardashian’s Paper magazine cover, but took a slightly different angle. The interesting part for me was that he used almost my entire one minute video within his, my face and all! If my friends didn’t tag me - I would have never known that video existed. Am I mad that he didn’t credit me? Nope. Am I upset that he used my video? Again no. Am I upset that I didn’t get to see how far that video that I inadvertently participated in travelled? Yes.
Piracy is dead in the water. The future of online content creation lies in participation. If I was able to see the analytics and reach of the video published by this Hollywood celebrity, I would have been able to benefit from the inadvertent collaboration - the news organization I worked for would have also benefited. I would have been able to show future employers my reach and influence - and the news organization would have been able to monetize the reach and influence of our 1 minute daily entertainment headlines.
Enter Streambed Media. A company that is working to put the power back into the hands of creators, solving the problem I just described.
Right now our platform allows users to post to social media using our tool, sharing the video’s analytics in real time with co-collaborators. We also enable anyone who publishes video content, insight into how their content is shared across platforms, with a lot more exciting features in the pipeline for the future. As a content creator, I can honestly say this is exactly what I’ve been waiting for.
I met the co-founders of Streambed Media in the summer of 2019. I was auditing a Creative Destruction Lab blockchain bootcamp being run out of the Rotman School of Management. At the time I had absolutely no blockchain knowledge and was an executive MBA student at the school. I held some cryptocurrency on the advice of an ex-boyfriend, and that was it.
My personal goal for the bootcamp was to be confident in a room of people who didn’t come from my world. I pushed myself outside of my comfort zone, and was as authentic as could be - loudly proclaiming that I work in content and branding and was there to learn. Streambed Co-founder, Michael Casey overheard me and immediately wanted to have a conversation. He had co-founded a company that was building a blockchain solution for online video creators, and he thought I had some valuable insight to offer.
After speaking to the team more, I realized that this was a team I wanted to spend my time with. The problems they were hoping to solve - were problems that I had faced time and time again working at media organizations, advertising agencies and as an independent creator.
Today, I am the Chief Marketing Officer at Streambed Media and have spent my time exploring pressing questions around digital rights and media; and the role that emerging technologies will play in digital content as we go forth into the ever changing online space.
Building this company over the past year has come with many learnings around getting an early stage start-up off the ground and I am so excited to say that we are about to launch the very first version of our product to beta testers. We also successfully graduated from The Creative Destruction Lab, making our company esteemed alumni.
For anyone that wants to be a part of our beta group reach out to me in the comments section!