With days merging into each other and kitchen islands doubling as work desks, we’ve been forced to come up with new ways to stay afloat and stay sane. The digital world has become more important than ever, and companies that previously had no digital strategy have had to reimagine their existence in a completely digital world.
Birthday parties, happy hours and lunch dates - the internet is being used to form connections in a more meaningful way. People banding together, while staying apart to offer support, guidance, education and entertainment in these uncertain times has in a weird way re-instilled the sense of community that was starting to fade.
Content and content creation is making the world spin, people need information on how to keep themselves and their families safe - and when that becomes overwhelming they look to entertainment to help get them through the innate boredom that comes with being stuck in the house. (Are you bored in the house and you’re in the house bored? Because me too.)
I was recently asked to organize a completely virtual music show to raise money for COVID-19 relief by the team at CoinDesk. The media organization focuses on blockchain and digital currencies, and is producing Consensus: Distributed - a five day long virtual event jam packed with content, workshops and networking as a part of New York Block Chain Week.
The conference is the biggest event on the blockchain calendar and previously cost thousands of dollars to attend. It can now be accessed by anyone in the world for free from the comfort of their own home. Opportunities like this were few and far between in the pre-COVID world, and act as a glimpse into the evolution of collaborative events. A future where online networking, performance and collaboration is an expected component to any event, is the future that this global pandemic has sprung us into - and frankly I believe it has opened up opportunities for creatives everywhere.
There is still immense value in face-to-face interaction and feeling the energy of the people you’re interacting with. But we’ve been pushed into a world where every artist is being pulled to participate in more events than ever because “it’s so easy, it’s just online!” Artists will need to be more mindful of their strategies and priorities as the creative industry navigates this new normal.
Luckily I was able to curate a special group of musicians to take part in the 5PM Happy Hour - a one hour event that brings musicians together from all over the world to give very special performances from their homes, sparking conversations around unity, togetherness and love during these strange times.
It was an absolute wild ride putting this show together across time zones and questionable internet connections (mine mostly). But it all came together and will be absolutely free for anyone with an internet connection to watch.
Technology will be a big focus as we explore how blockchain, tech and cryptocurrencies can enable creatives to navigate a world where, live performances, a main source of income, have had to be reimagined.
I know you have endless Zoom happy hours booked in your calendar, but make some time on May 11th, to join us for the 5pm ET Happy Hour on CoinDesk’s Twitter.
If you’d like to donate, go here.